It may seem strange to think of it this way, but a burglar is a professional. He's got his tools, his uniform, and his hours. And, like all professionals, he sees the world a certain way. For example, city planners can't drive down a street without thinking about its size and placement. I'm a copywriter, so I'm always critiquing advertisements. A burglar sweeps his laser gaze over every house he passes, searching for signs that it'll be his next big score. But what exactly are those signs? … [Read more...]
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